Services

Viewpoint Consulting Group, Inc. tailors market research to meet the specific needs of the client. Select the types of research below to learn more about the services that Viewpoint Consulting Group can provide for your next project.

We Offer the following types of Market Analysis:

Initial Market Assessment

Full Market Feasibility Study

Comprehensive Housing Needs Assessment

Customized Market Research

Initial Market Assessment

Initial Market Assessments are often requested by clients to assist with "go/no go" decisions on proposed developments. Initial Market Assessments analyze key information on demographic trends and the competitive supply to determine the strength of a market. If enough potential exists to support a proposed development the next level of research is a Full Market Feasibility Study which can be conducted at a later date.

Full Market Feasibility Study

Full Market Feasibility Studies deliver in-depth analysis of the factors that influence the viability of a proposed development. In addition to detailed information on the site location, demographic trends, economic conditions, and competitive market, Full Market Feasibility Studies provide recommendations and absorption projections for the proposed development concept. Clients often use a Full Study to determine the appropriate market positioning of their development, to assist with their proforma, and to satisfy lender criteria.

Viewpoint Consulting Group, Inc. can conduct Full Market Feasibility Studies for all types of housing. We have experience conducting studies on multifamily developments financed through the following government programs: HUD Section 202, HUD Section 221(d)(4), HUD Section 216, and the Section 42 Housing Tax Credit (HTC) program.

Each Full Market Feasibility Study includes the following:

A review of the appropriateness of the site location for the proposed development
Analysis of demographic growth trends and characteristics as they relate to the target market for the proposed development
Analysis of economic conditions, job growth trends, and major employers in the proposed development's surrounding area
Inventory and survey of the competitive supply, including detailed information on each competitive property's characteristics (e.g., age, size, structure type) and performance (e.g., pricing and occupancy)
Inventory of planned and proposed development that may increase the future competitive supply
Calculation of unmet demand in the primary draw area and a projection of the portion of unmet demand that can be captured by the proposed development
Recommendations on a development concept that will successfully capture demand and reach stabilized occupancy
Projection of the absorption rate of the proposed development concept

Comprehensive Housing Needs Assessment

A comprehensive housing needs assessment provides government agencies with calculations of future housing needs and provides specific recommendations on developments appropriate to meet those needs. These assessments are often used as planning aids, to solicit interest from private developers, and to obtain funding for specific developments. Government clients include municipalities, counties, housing and redevelopment authorities, and community development agencies.

Comprehensive housing needs assessments are tailored to meet the specific need of the client. They typically include the following:

A review of the community's demographic growth trends and characteristics
A review of economic conditions and job growth
Interviews with housing professionals, city officials, major employers, and other community leaders to obtain local perspective on housing needs
An inventory of the existing housing stock, including information on performance, such as pricing, occupancy, absorption, and buyer/renter profiles
Calculations of unmet demand for the various housing types
Recommendations on specific housing products to satisfy the unmet demand

Customized Market Research

Viewpoint Consulting Group, Inc. can tailor a scope of services for a specific research assignment. Call us to learn more about how we can help with your research needs.